yahae (sui)

yahae is a brand created in 2020 based on the name of "Yahee", the founder of the cotton industry, the original business of Yamaya Co., Ltd.
Socks are innerwear that come into direct contact with the skin, but they also have a fashion aspect that can be seen from the outside. To fulfill both roles at a high level, high-quality materials are essential, in addition to manufacturing techniques and design skills. However, just like cooking, using the highest quality materials does not necessarily mean that you will be able to create a delicious dish. In the end, I think the most important thing is the maker's "feelings" for the socks.

sui

"Sui" means dynamic and light. The theme of this line is color, and it is both fashionable and functional as underwear.