Hoffmann Brand Integration

Dear Sir/Madam, Thank you very much for your continued patronage.

Hoffmann has been a beloved sock brand for 30 years since its launch in 1994, but will cease operations as Hoffmann with the Spring/Summer 2024 collection. Starting with the Fall/Winter 2024 collection, the brand will launch a new series called " yahae sui ."

yahae was launched in 2021 as a core brand that embodies Yamaya Corporation's passion for craftsmanship. As the core of Hoffmann's craftsmanship is the same, we have decided to integrate it into yahae and develop it as a series designed within yahae.

We will continue to apply the manufacturing techniques that Hoffmann has cultivated over the past 30 years to yahae. We look forward to your continued patronage.

February 1, 2024